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NAQC Newsroom: Tobacco Control

California Launches Cessation Incentive Program for Medicaid Beneficiaries Statewide!

Wednesday, September 12, 2012  
Posted by: Natalia Gromov
The California Diabetes Program and the California Department of Health Care Services recently launched the Medi-Cal Incentives to Quit Smoking (MIQS) Project. The MIQS Project, funded through a grant from the Centers for Medicare and Medicaid Services, seeks to motivate Medi-Cal members to quit smoking by offering a $20 gift card to members who call the California Smokers’ Helpline at 1-800-NO-BUTTS and enroll in support services. The project’s goals are to reduce smoking prevalence among all Medi-Cal beneficiaries, with an emphasis on those at high risk due to diabetes, heart disease, and other chronic conditions.

In the three-month MIQS pilot project, health care and social service providers in Sacramento doubled calls to the Helpline by offering the $20 MIQS incentive to Medi-Cal members in their county. With the statewide launch of the project all Medi-Cal members who smoke are eligible. To receive the $20 gift card, the caller must be a current Medi-Cal member, have a Beneficiary Identification Card number, ask for the gift card, and complete the first counseling session. To learn more about this exciting initiative please refer to the resources below.

MIQS Project Resources:

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