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New Tools to Educate Employers about the ROI of Tobacco Cessation Treatment!

Tuesday, September 10, 2013  
Posted by: Natalia Gromov
To assist states in engaging employers in providing employee cessation treatment coverage, including quitline services, NAQC has developed a number return-on-investment (ROI) fact sheets. The fact sheets are in a template format, allowing states to tailor the fact sheets with the state’s logo, smoking prevalence rate and quitline information. Each fact sheet can stand alone or can be paired with another fact-sheet template/s.

As a major purchaser of health insurance plans, employers determine whether their employees have access to tobacco cessation treatment benefits. State health departments can play an important role in expanding cessation coverage by building partnerships and purchasing strategies with employers. Many states have found success in securing cessation coverage for State employees by educating their State as an employer about the positive ROI of tobacco cessation treatment.

To learn more about developing cost-sharing partnerships or NAQC’s Public-Private Partnership initiative please visit the PPP webpage.

If you have any questions about the fact sheets or about NAQC’s Public-Private Partnership Initiative, please email Deb Osborne at

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