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NAQC Newsroom: Research

How to encourage smokers to participate in web-based computer-tailored smoking cessation programs

Wednesday, December 11, 2013  
Posted by: Natalia Gromov
Health Educ Res. 2013 Nov 27. [Epub ahead of print]
Stanczyk NE, Bolman C, Smit ES, Candel MJ, Muris JW, de Vries H.

The reach, retention and costs of four strategies aimed to recruit smokers for participation in a computer-tailored smoking cessation intervention was explored. The study was part of a randomized controlled trial whereby 832 respondents were randomized to three conditions. Smokers were invited by general practitioners (GPs), newspapers, Internet and other strategies (i.e. mailing organizations) to take part. Recruitment via GPs showed highest costs. Recruitment strategy influenced the type of smokers. Group differences were associated with different patterns of quitting.

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