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NAQC Newsroom: Tobacco Control

New Video to Promote the 2014 Surgeon General's Report on Smoking and Health

Monday, December 15, 2014  
Posted by: Natalia Gromov

Dear Colleagues:

We are happy to share a new video to help you promote the 2014 Surgeon General’s Report on Smoking and Health. We also want to share a newly published article on the cost effectiveness of the Tips From Former Smokers campaign.

New Video Released: Worse Than We Thought

In 1964, the Surgeon General’s Report (SGR) on Smoking and Health found that smoking causes lung cancer. Today, we know the impact of smoking on health and well-being is far worse. Worse Than We Thought explores the staggering health effects of smoking that are outlined in this year’s 50th anniversary SGR. Twenty million people have died from smoking in the last half century, including 2.5 million nonsmokers who died from diseases caused by exposure to secondhand smoke. SGR fact sheets address smoking and its connection to specific diseases and health conditions, such as cancer, diabetes, and cardiovascular disease.

New Published Study: A Cost-Effectiveness Analysis of the First Federally Funded Antismoking Campaign

This study—published in the American Journal of Preventive Medicine—analyzes the cost-effectiveness of the first federally funded national tobacco education campaign, Tips From Former Smokers. The study finds that Tips:

·         Averted at least 17,000 premature deaths

·         Saved nearly 180,000 quality-adjusted life years


With total campaign expenditures of about $48 million, Tips cost approximately $480 per quitter, $2,819 per premature death averted, and $393 per life-year gained.

The report contextualizes these findings by noting that a commonly accepted threshold of cost effectiveness in the United States is $50,000 per life-year gained. The findings demonstrate that a federally funded national tobacco education campaign can be highly cost effective to reduce the burden of tobacco use. The findings are summarized on the linked infographic. You can also read the AJPM press release at the CDC Newsroom.  

For more information and resources, please visit the Surgeon General 50th Anniversary web site.

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